The Journal | #Fortnums


The World’s Original Marmalade Awards & Festival

It's time... To face... THE MARMALADE!

Here at Fortnum’s, we love to spread a little joy – in fact, to do so on an increasingly regular basis is one of our resolutions for 2019. We particularly like spreading said joy when it comes in the form of a good marmalade, preferably on hot buttered toast.

Which is why every year, we are proud to be a sponsor of The World’s Original Marmalade Awards & Festival – an annual event where, frankly, joy-spreading is so rife it could almost be considered excessive. It was founded after Jane Hasell-McCosh discovered with alarm that marmalade-making was on the decline in the UK – and now in its 14th year, entries to the most hotly contested marmalade competition in the universe now come in their thousands from the world over.

Every year, Fortnum & Mason is proud to sponsor the Homemade category – which is why we’re on the hunt for the world’s next greatest amateur marmalade creator. We’re inviting entrants to drop their jars off in the Piccadilly store before we ship it off to Dalemain, the home of the festival and awards – and while no new marmalade can replace your own beloved marmalade, we’ll bestow you with a jar of our famous St. Nigel's to take away nonetheless.

If you too worship at the temple of marmalade and wish to get involved, you may have some questions – so we’ll do our best to answer them below…

Who can enter the Marmalade Awards Homemade Category?

Homemade entries are open to all marmalade-making amateurs.

What are the prizes?

Along with the bragging rights that come with the title of the world’s greatest homemade marmalade creator, the winner will have their recipe produced by Fortnum’s in a limited run to be stocked on our shelves for one year – of course, with your name on it! See last year’s winner here.

How can I enter?

1. First, print off this entry form and fill it out.

2. Next, bring your properly packaged* homemade jars of marmalade along with your entry fee to our St Pancras or Royal Exchange store by Monday 4th February, or our Piccadilly store by Wednesday 6th February. We'll handle the rest.

3. As our way of saying thank you, collect your complimentary jar of Sir Nigel's Marmalade.

4. Wait to see if you have won! The winner will be announced on 16th March 2019.

*Please note that the rules regarding jars, labels, packaging, and all that kind of business can be found on the entry form.

How much does it cost to enter?

The fee is £10 per jar. Payment can either be made by cheque in your submission box alongside the jar, or by card in-store. Your entry fee will be donated entirely to the charity Hospice at Home: Carlisle and North Lakeland. However if you would like your entry fee to go to your local hospice, please enclose a stamped envelope addressed to them with your cheque payable to The World's Original Marmalade Competition (£2 will be deducted for Carlisle and North Lakeland).


When does The World’s Original Marmalade Festival & Awards take place?

On the weekend of 16th & 17th March – which is when the winner will be announced.

And where is it, exactly?

Dalemain Mansion & Historic Gardens, a beautiful stately home with a Georgian façade – with five acres of landscaped gardens and parkland.

Can I go to the Marmalade Festival?

If you wish to attend – whether you have submitted a marmalade or not – you can find out more on the Dalemain website.

What can guests expect?

Orange stalls, cookery demonstrations, Q&As, lectures, marmalade tastings and of course, displays of thousands of marmalades throughout the state rooms. In other words, everything a true marmalade evangelist could possibly wish for – and then some. The Gardens will also be open, as well as the House where visitors can watch the hotly-contested ‘Marmalashes’ being judged live. Organisers have promised that there will even be orange sheep, which is obviously incredible. There aren’t enough orange sheep, we are sure you will agree.

Can I take an orange sheep home with me?



Marmalade on the brain?