OUR THREE SUSTAINABILITY PILLARS

“As a family-run business that has been around for over 300 years, we believe it is our responsibility to conduct business in a way that truly considers the next three centuries.

“That's why Future Matters sits at the heart of all our decision-making - because our aim is to build a Fortnum's for the future, and our commitment to the generations still to come is to always act in a responsible and sustainable way that honours and nurtures our planet, our suppliers, our people, and our owners.”

TOM ATHRON,
CEO FORTNUM & MASON

OUR SUSTAINABILITY PILLARS

At Fortnum’s, we have three sustainability and social responsibility pillars: People, Product and Planet. These drive our commitment to doing more - more things more often - to create long-lasting change for our business and our planet, with the help of our suppliers, employees and customers.

TOM ATHRON, CEO FORTNUM & MASONON FUTURE MATTERS

MATTER

The diversity, talent and support of our people is what will underpin our legacy of sustainability, innovation and creativity in the future.

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MATTERS

We make and select the best products possible, ensuring they are ethically sourced and produced sustainably.

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MATTERS

Reuse remains at the core of Fortnum’s, and we continue to rethink our business to reduce our impact on the environment.

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OUR FUNDAMENTAL BELIEFS

No. 03
We believe that the  more  care  we take in  our  sourcing,  the  more delicious the  taste and greater the  joy.

No. 04
We believe that  everything we do must  be  designed with  circularity  at the  forefront, which in turn  will  reduce waste.

No. 05
We believe that by  reducing our emissions  and those within  our  supply chains, we can  protect and enhance  nature and biodiversity. 

No. 01
We believe that positive  action on all types of  diversity and social  mobility  creates  happier, engaged and more effective teams.

No. 02
We believe that, by  growing alongside  our producers and  communities,  we can  help those we work  with  to thrive.

LATEST NEWS

Discover our stories about just some of the many ways we are constantly evolving to operate sustainably.

HIGHGROVE CHUNKY APRICOT JAM

Made using carefully selected, seasonal British apricots that have been cooked in small batches in Fortnum’s kitchens at Piccadilly, we are excited to share a delectable new creation made in collaboration with Highgrove: a Chunky Apricot Jam. We’re particularly excited as a chunky apricot jam is a rare thing indeed, and this is another treat from Highgrove that reflects His Majesty The King’s personal values of sustainability and heritage. 123 jars are available to purchase for £7.95 at our Piccadilly flagship store and Highgrove Estate shop.

OUR SUSTAINABLE PACKAGING

Here at Fortnum’s, we’re always looking for ways to reduce plastic in our packaging - and our new-look Marzipan Fruit Shapes are a great (and very tasty) example of that. Since they’re soft, we needed a design that protects them while being more sustainable. Previously, a plastic window showcased their beauty and deliciousness, but after much research into alternatives, we created a cardboard box that is 100% recyclable (or reusable, of course). All you need to do is lift the lid to reveal these familiar favourites inside.

RESOURCEFUL ANIMALS WINDOWS

For our famous windows for autumn 2025, we enlisted seven talented artists to create a handcrafted selection of ingenious animals from around the world, using waste material generated here at our Piccadilly store. Each animal’s daily work helps to preserve and protect our planet's delicate ecosystems. They are on display now - so if you find yourself at Piccadilly, be sure to stop by and see them for yourself!

EXCEPTIONAL PEOPLE AWARD

Facilities Manager Gerry-Rae Turner recently received the Exceptional People Award, celebrating her deep commitment to sustainability at Fortnum’s. What began with energy monitoring for The Royal Warrants soon evolved into making sure sustainability played a huge part in Fortnum’s story, from equipment upgrades to reuse innovations. Oyster shell countertops in our 3’6 Bar, for example! ‘I am incredibly proud,’ says Gerry-Rae about the award. ‘It was a complete surprise!’ Thanks to Gerry-Rae, we beat many of our ambitious energy reduction targets set out in 2018. ‘I genuinely care about sustainability, and I know we could all make a huge difference together.’

William Fortnum and Hugh Mason began their business in 1707 by recycling half-burned candles from Queen Anne's palace. In the same spirit, our customers have been reusing and reimagining our beautiful packaging ever since, whether it’s biscuit tins as paintbrush holders or tea caddies as plant pots. Simply put, our packaging is designed to live on.

FURTHER INFORMATION