Welcome to Fortnum & Mason

Piccadilly Store

Our flagship store on Piccadilly

We are still at 181 Piccadilly, just as we have been for over 300 years. We take extraordinary care over the origins of everything we sell. Every sprout, lobster, truckle and rib comes direct from suppliers we know intimately. Fortnum’s suppliers are as close to our hearts as our customers are and we stop at nothing to maintain exceptionally high standards.

Floor by floor guide

Opening Hours

Monday to Wednesday 10am to 8pm

Thursday to Saturday 10am to 9pm

Sunday 11.30am* to 6pm

*11.30am to 12 noon for browsing only


181 Piccadilly

+44 (0) 20 7734 8040

If you are driving and using a GPS device or an online mapping program you will need to use the following address:
42 Jermyn Street, London SW1Y 6DN
Please note that parking is very limited.


The Diamond Jubilee Tea Salon

A stylish destination for the most traditional of afternoon teas.

The Gallery

Our light and lively Gallery Restaurant has a well-deserved reputation for offering “tastes of the Food Hall”.

The Wine Bar

Alongside an extensive wine list, The Wine Bar offers a delicious range of snacks including freshly shucked oysters and a superlative cheese board.

The Parlour

A truly decadent ice cream experience, The Parlour offers both much-loved classics and innovative new flavours, many found nowhere else in the world.

Piccadilly store staircase with statues
Afternoon tea at Piccadilly store
Tea ground floor Piccadilly store
Confectionery Department ground floor Piccadilly store
Food at the lower ground floor
Second floor fashion
Gallery at Piccadilly store