Welcome to Fortnum & Mason

Piccadilly Store

Our flagship store on Piccadilly

We are still at 181 Piccadilly, just as we have been for over 300 years. We take extraordinary care over the origins of everything we sell. Every sprout, lobster, truckle and rib comes direct from suppliers we know intimately. Fortnum’s suppliers are as close to our hearts as our customers are and we stop at nothing to maintain exceptionally high standards.

Opening Hours

Monday to Saturday 10am to 9pm

Sunday 11.30am* to 6pm

11.30am to 12 noon for browsing only

Christmas Opening Hours

Monday-Friday From 26th November - 19th December: 9am to 10pm

Monday-Friday From 20th December - 22nd December: 8.30am to 10pm

Monday 24th December: 8.30am - 10pm

Sunday - 11.30am to 6pm


181 Piccadilly

+44 (0) 20 7734 8040

If you are driving and using a GPS device or an online mapping program you will need to use the following address:
42 Jermyn Street, London SW1Y 6DN
Please note that parking is very limited.


The Diamond Jubilee Tea Salon

A stylish destination for the most traditional of afternoon teas.

The Gallery

Our light and lively Gallery Restaurant has a well-deserved reputation for offering “tastes of the Food Hall”.

The Wine Bar

Alongside an extensive wine list, The Wine Bar offers a delicious range of snacks including freshly shucked oysters and a superlative cheese board.

The Parlour

A truly decadent ice cream experience, The Parlour offers both much-loved classics and innovative new flavours, many found nowhere else in the world.

Piccadilly store staircase with statues
Piccadilly store ground floor
Piccadilly store spiral staircase
Afternoon tea at Piccadilly store
Fountain brasserie at Piccadilly store
Second floor fashion
Food at the lower ground floor