Welcome to Fortnum & Mason

Piccadilly Store

Our flagship store on Piccadilly

We are still at 181 Piccadilly, just as we have been for over 300 years. We take extraordinary care over the origins of everything we sell. Every sprout, lobster, truckle and rib comes direct from suppliers we know intimately. Fortnum’s suppliers are as close to our hearts as our customers are and we stop at nothing to maintain exceptionally high standards.

Floor by floor guide

Opening Hours

Monday to Saturday 10am to 9pm

Sunday 12.00pm to 6pm


- Monday - Wednesday from 25th Nov - 27th Nov 9am - 9pm

- Thursday - Saturday from 28th Nov - 30th Nov 9am to 10pm

- Monday - Saturday from 2nd Dec - 21st Dec 9am to 10pm

- Monday 23rd Dec 8.30am to 10pm

- Tuesday 24th Dec 8.30am - 6pm

- Wednesday 25th - Thursday 26th Dec Closed

- Friday 27th - Saturday 28th Dec 10am to 10pm

- Monday 30th Dec 10am to 9pm

- Tuesday 31st Dec 10am to 7pm

- Wednesday 1st Jan - Saturday 4th Jan 10am to 8pm

- Sunday 12am to 6pm

Please note that on Wednesday 6th and Thursday 7th November, our Piccadilly store and restaurants will close early at 5.45pm.


181 Piccadilly

+44 (0) 20 7734 8040

If you are driving and using a GPS device or an online mapping program you will need to use the following address:
42 Jermyn Street, London SW1Y 6DN
Please note that parking is very limited.


The Diamond Jubilee Tea Salon

A stylish destination for the most traditional of afternoon teas.

The Gallery

Our light and lively Gallery Restaurant has a well-deserved reputation for offering “tastes of the Food Hall”.

The Wine Bar

Alongside an extensive wine list, The Wine Bar offers a delicious range of snacks including freshly shucked oysters and a superlative cheese board.

The Parlour

A truly decadent ice cream experience, The Parlour offers both much-loved classics and innovative new flavours, many found nowhere else in the world.

Piccadilly store staircase with statues
Piccadilly store ground floor
Piccadilly store spiral staircase
Afternoon tea at Piccadilly store
Fountain brasserie at Piccadilly store
Second floor fashion
Food at the lower ground floor