The Christmas Shop
Most people deck the halls sometime between the middle of October and the start of December. But not us. We start a little earlier than that. Here at Piccadilly, preparations for the all-important festive season begin in earnest in July. And now that the festivities are all in swing, now is the perfect time to pay a visit to our Christmas Shop.
This year, you'll find it on the First Floor, our most enormous space ever dedicated solely to festive feasting, extraordinary Christmas decorations and much, much more. The bigger, the better as far as we're concerned. And if you can't visit us in Piccadilly, the entire festive collection can be found online too.
The Double Helix Staircase
Soaring higher than St. Nick’s sleigh on Christmas Eve, we’ve welcomed a new architectural feat to the Piccadilly store: The Double Helix Staircase. Created over the course of two years by award-winning architectural designer, Ben Pentreath, it connects the Lower Ground and Second floors - stopping off at the Christmas Shop on the First Floor. Perfect for helping you manoeuvre seamlessly through the store.
The Home of Christmas
Fortnum's has been the home of Christmas for over 300 years. You learn quite a bit over three centuries' of festivities and our Christmas Shop is overflowing with picked, packed and pulled delights that are sure to keep your home glistening and glowing till Boxing Day.
From crackers filled with gifts you'll want to keep, decorations for every kind of festive theme you could imagine and advent calendars that will bring a renewed pleasure to the agonizing wait for the big day, there's no place like Fortnum's to discover the joy of Christmas.
The Best Time to Visit Piccadilly at Christmas
Here are a few helpful tips on how to get the most from your visit...
Once you're inside Fortnum's, we recommend starting upstairs on our 3rd Floor, where you'll find our Cook Shop, Distillery and Food & Drink Studio, before working your way down to our 1st Floor Christmas Shop, our Ground Floor and our Lower Ground Floor. Whether you're shopping for gifts, food and drink, or Christmas hampers, there's so much to discover on every floor.
You'll find plenty of helpful signage around the floors to help you find your way, as well as our army of Red Coats, who'll be happy to help you find whatever you need.
Festive Feasting
However you're celebrating Christmas this year, our Food Halls are packed with delicious fresh, sweet and savoury delights that will make this festive season even more of an occasion. From nibbles, starters and antipasti to dollop-worthy condiments, mouth-watering main dishes and after-dinner cheeses - we've got all you need to make this Christmas the best one yet.
Find Christmas Food on First Floor in Piccadilly, or order your Christmas food delivery today!
Deck the Halls
The list of Christmas decorations available from our Christmas Shop is longer than this year's naughty and nice lists combined. Whether you are looking for a Fortnum's classic, traditionally embroidered, glittering baubles, or that most essential of festive decorations - a large standing Santa, of course - you can be sure of finding it here.
Whatever your colour theme this year, we have all manner of decorations and ornaments - from the small to the life-size - to bring some festive joy into your home. Now, all that's left to do is to choose your favourite.
Off with a Bang
Inspired by the sparks and crackles of a wintry fire, Christmas Crackers were created by Tom Smith in 1845. In true Fortnum’s style, we're keeping the Christmas cracker tradition alive with this glittering collection of hand-decorated crackers exploding with unique treats. On three… explore our selection of the very best Christmas crackers that are almost too good to pull!
The Home of Advent
Christmas starts with the countdown. Discover our collection of Advent Calendars for Christmas 2026, from indulgent chocolate-filled treats and exceptional teas to our much-loved Beauty Advent Calendar. Thoughtfully curated and full of surprises, they're the perfect way to make every day of December feel a little more magical.
