Valentine's Day Perfectly Paired Windows 2026
This Valentine’s Day, we’re paying homage to life’s perfect pairings - and our beautiful packaging for this year’s collection has served as the inspiration for the Duke Street windows at our Piccadilly home.
“We partnered with an incredible paper‑art studio in Budapest,” says Sallie Smith, our Head of Visual Presentation. “Their team worked tirelessly to bring the concept to life. They crafted not only the impressive floral elements but also the most intricate details across each creature. From wonderfully textured otters, pandas, and cheetahs to birds with exquisitely layered feathers, every piece was shaped with extraordinary care.”
To bring even more magic to the display, you’ll find that each of our animal pairings move!
Behind the Design
To create our windows for Valentine's Day this year, we turned to Edinas Paper, an extraordinary paper-art studio based in Budapest.
Edinas Paper creates bespoke paper installations with a focus on sustainability, craftsmanship, and creativity. What began as Edina Németh’s small, hands‑on studio has grown into a team dedicated to exploring paper’s potential as a renewable, expressive material. With roots in architecture, interiors, and design, they create truly breathtaking and eco‑friendly, immersive paper worlds, blending thoughtful design with responsible craftsmanship.
For our windows, they transformed our packaging illustrations into larger-than-life paper displays. Floral motifs and vibrant colours combined with three‑dimensional scenes filled with pandas, jaguars, and sloths expressing tenderness, joy, and connection, while a bold pink backdrop brought the storytelling together, linking to our product design.
Inspiration
Discover The Journal, home to a host of our most delicious stories.
Valentine's Day Gift Guide
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