Fortnum & Mason X Jaime Hayon
'Celebration I'
FORTNUM & MASON X JAIME HAYON
~ at 181 Piccadilly ~
~~~
As part of this year’s London Design Festival, Fortnum’s is delighted to present an installation of works by the inimitable Jaime Hayon.
A celebration of Jaime’s distinctive multidisciplinary style, colourful scenography and virtuosic talent – and of Fortnum’s own centuries-long commitment to exceptional creativity – we’ve collaborated with Jaime to display a curated selection of his works across our Piccadilly windows and in our atrium space.
To find out more about the wonderful pieces on display — and to discover about the inspirations and processes that underpin Jaime's arresting and unforgettable work — download the 'Celebration I' installation digital booklet.
About Jaime Hayon
"For me, Celebration I is a way to look back on 25 years of Hayon Studio while also pushing forward into new creative territory. It crystallises everything I love — art, design, craftsmanship — all coming together in a way that I hope will inspire everyone who sees it.
"It's an honour to be collaborating with Fortnum & Mason, known for their longstanding history of excellence, during the London Design Festival, and I'm thrilled to create something truly special together."
Jaime Hayon
Madrid-born creative all-rounder Jaime Hayon stands at the forefront of contemporary design and art. His work transcends traditional boundaries, merging the freedom of contemporary art with the tangible engagement of traditional crafts and the functionality of design.
Known for his holistic and intertextual approach, Hayon's work reflects his belief that every detail is an opportunity for unique and experimental creation. For the past 25 years, his work had blended bold shapes, colours, and motifs, and has been shown in prestigious galleries and museums worldwide.
Hayon's deep commitment to craftsmanship and creative innovation has led to collaborations with major brands, firmly establishing him as a leading figure who merges art with design. His achievements have also earned him international awards, reflecting his significant impact on contemporary design culture.
