Welcome to Sweetieland
Step Into Sweetieland
Celebrate our collaboration with Matthew Bourne's Nutcracker and be transported to our very own Land of Sweets.
When Clara first stepped foot into the Land of Sweets, she discovered a world of trees laden with sweets and a gleaming palace crowned by glistening sugar icing. While certainly a spectacle of confectionery construction, it pales in comparison to the very real, very magical Sweetieland in the kingdom of Fortnum’s.
Fit to bursting with more than 500 varieties of chocolate in one place – from moulded to enrobed, hand-made to hand-painted, and after dinner to before and even during dinner – it is truly as enchanting as anything The Nutcracker could conjure.
We proudly brought Ruby Chocolate into the world, and now we’re introducing even more lip-licking innovations in the form of our caramels, pralines and ganache. While all are made in England, they’ll take you on a globe-sweeping journey of discovery with every mouthful, from Guatemala and Nicaragua to Vietnam and Vanuatu.
They appear as part of a our loose chocolate counter, designed to resemble a vast, sweet-filled amphitheatre.
Every inch is laden with sensory pleasures, from aromas jars and daily tastings to a live chocolatier station, rippling with molten chocolate, and even hot chocolate on tap
The 300-strong assortment includes 150 brand new chocolates, and a deliciously exhaustive list of truffles, caramels, chocolate bark, dragees, marzipan, pralines and ganache. Fortnum’s signature truffles come in over 40 innovative flavours including Dusted Royal Blend Tea, Knickerbocker Glory (a homage to the iconic Fortnum’s dessert) and a Ruby Chocolate Kent Orchard Honey truffle. All varieties of chocolates are palm oil-free, and no added sugar, vegan-suitable and alcohol-free varieties are in the mix too.
You’ll also discover a higher percentage of cocoa and use of only the most exceptional chocolate throughout. Created by master chocolatiers, many of our chocolates are still made to time-honoured, traditional techniques – and the right ingredients can make all the difference when it comes to one’s waistline too (all in moderation, of course).
It’s no surprise that our founders were avowed sweet-tooths themselves: “Let us take a cup of chocolate!” William Fortnum is said to have uttered to Hugh Mason before their daily meeting. As one of its original purveyors in the UK, we’ve applied our obsessive taste buds to drinking chocolate too, launching five new single-origin hot chocolates, and ensured that no mug remains empty thanks to refillable caddies of our Ultimate Hot Chocolate. Truly, we don’t use the word ‘ultimate’ lightly...
Of course, words are one thing. The proof, really, is in the pudding. Or chocolate. Every inch of our wonderland is laden with sensory pleasures, from aromas jars and daily tastings to a live chocolatier station, rippling with molten chocolate, and even hot chocolate on tap.
So while all our delights may not tropak dance or waltz to the strumming of a harp, their flavours are just as enchanting. But even if you don’t visit us in Piccadilly, you can still submit to your chocolatey desires and explore the full, irresistible collection. Packed into beautiful boxes like edible jewels, they make for wonderful gifts. Of course, that’s if you don’t devour them yourself first…