Fortnum & Makers | Olive Oil Open Call
Terms & Conditions
Who can enter
This competition is open to all producers of Extra Virgin Olive Oil from a 2026 harvest.
Manufacturers who are successful in this open call will be required to sign up to Fortnum & Mason standard terms and conditions before orders can be placed.
The winners will be required to supply Fortnum & Mason with products in their own branded packaging, this must be retail ready and have a barcode. It will comply with UK and Ireland food product packaging legislation.
If shortlisted as a finalist, entrants must send a bottle of oil from their 2026 harvest to Fortnum and Mason Piccadilly by 5th February 2027 for tasting.
How to enter
To enter, complete the form on the Fortnum & Mason website. The competition is open for entries until Friday 8th January 2027.
If you wish to submit multiple products, complete the form once for all products you wish to be entered into the competition. You warrant that each of the products submitted are already developed and retail ready at the time of submission.
Deadline for entries
Entries must be received before 5.30pm on Friday 8th January 2027 (the “Closing Date”). Entries received after the Closing Date shall not be accepted.
The prize
The winner shall win the following:
- Their products will be stocked in Fortnum & Mason’s Piccadilly store for a minimum of 3 months, subject to contract.
- The opportunity to come into our Piccadilly store to sample their products for Fortnum's customers during the period that the products are stocked at Fortnum & Mason.
- Host an event in the Fortnum & Mason Food & Drink studio on Piccadilly to talk to customers about their business and products. The events can vary depending on the product, and more details around these events would be discussed if you are successful with launching your products at Fortnum's.
Winner selection and notification
The buying team will review the form submissions, and create a shortlist of products. The producers will then be required to send in samples of shortlisted oils. The oils will be judged blind by a panel of experts.
The winners will be contacted using the email address and telephone number provided on the application form by Friday 19th February 2027. Final timings for launch in Fortnum's will be confirmed when the winners are contacted and contracts are signed. The decision of the judges regarding any aspect of the competition is final and binding.
All entries shall be judged by industry-standard criteria, including:
- Technical Quality: Extra Virgin classification, freshness, authenticity, purity, and the absence of sensory defects
- Sensory Excellence: including aroma, flavour, balance, complexity, persistence, and overall distinction
- Expression of Origin: the ability of the oil to convey the unique character of its varietal, terroir and harvest
- Craftsmanship and Production: including evidence of agricultural excellence, harvesting and milling practices, sustainability and overall quality
Intellectual Property and confidentiality
By submitting your entry, recipe, and any accompanying material, you warrant that: (i) you are the owner and that your submission does not infringe upon any third party's rights; and (ii) there are no conflicting agreements in place that restrict usage of your recipe submission.
Fortnum & Mason will keep your entry and related information confidential, subject to any requirement to disclose it in accordance with applicable law or to our business advisors.
Data protection and publicity
By entering the competition, you understand that for the purposes of administering the competition and prize fulfilment, it is necessary for Fortnum & Mason to hold and process your personal data. For more information on how Fortnum's manages your personal data, please read our privacy notice.
If you are successful in this competition, you agree that Fortnum & Mason may use your name and details of your business and products on its website, in public announcements and publicity to announce the winners of this competition and for any other reasonable and related promotional purposes.
General Terms
Fortnum & Mason and its associated agencies, companies and distributors will not be liable whether in contract, tort (including negligence), breach of statutory duty, or otherwise for any (i) indirect, special or consequential loss, (ii) loss of profits (whether direct or indirect), (iii) expense or damage, which is suffered or sustained in connection with this competition, except for any liability which cannot be excluded by law.
If there is any reason to believe that there has been a breach of these Terms and Conditions or if Fortnum & Mason believes that your conduct may be unlawful or otherwise bring the Competition into disrepute, Fortnum & Mason may, at its sole discretion, reserve the right to make render your submission void and will entitle Fortnum's to exclude you from participating in the competition.
The decision of Fortnum & Mason regarding any aspect of the competition is final and binding and no correspondence will be entered into.
Fortnum & Mason reserves the right to suspend, cancel, or amend the competition where it becomes necessary to do so, with no liability to any applicants, nominators or third parties.
This competition and all issues arising out of it shall be governed in accordance with the laws of England and Wales, and are subject to the exclusive jurisdiction of the English courts.
The Promoter: Fortnum & Mason Plc, 181 Piccadilly, London, W1A 1ER, United Kingdom.