While many will wait for the first sign of twinkling lights, their first mince pie, or the sound of Mariah Carey to declare that Christmas is here, in all truthfulness, the most wonderful time of the year officially starts when our windows have been revealed.
And well then, consider our halls DECKED!
Revealed on 30th October, this year, the eight iconic windows on Piccadilly capture key festive moments from Fortnum’s Christmases past. With 313 of them under our buckled belt it was quite the task to select just a handful from our archive, but we start our wonderful sleighride in 1930, strolling through 1934, 1936, 1957, 1962, 2008, 2015 and ending the journey in a rather exceptional 2020.
Although you may not be able to see them in all their glory at the moment, we hope these lovely pictures give you that warm and fuzzy feeling inside.
It’s true that this Christmas will be like no other, and however we’ll be celebrating, near or far, we wanted to look back at all the happy Christmases we’ve been so fortunate to celebrate. Showcasing hours of meticulous craftsmanship using hand sculpting, painting, lighting and bespoke engineering – each window features the original brochure cover alongside a larger-than-life, sparkling, dancing recreation.
Along Duke Street, meanwhile, the windows celebrate our season’s feastings, packed with every delicious thing needed for the big day, starting with Christmas morning breakfast delights through to showstopper puddings and pies, right up to after dinner tipples.