Welcome to Fortnum & Mason Piccadilly
Christmas Windows
Our new window display brings illustrator Olaf Hajek’s colourful characters to life, from mischievous mice to a wand-waving Christmas Fairy. With sparkling lights, glowing candles and twinkling trees, each enchanting scene invites you to stop, look closer and celebrate as we Make It Merrier this Christmas.
Hot Chocolate on Lower Ground Floor
Inspired by the Whoppalossus, the most magnificent member of our Lossus range yet available in our Biscuitorium, we’re thrilled to introduce a decadent hot chocolate stop, where our creations combine exquisite Valrhona drinking chocolate with Fortnum's ingredients. Choose a signature creation, or customise your own with biscuits, sauces and delicious toppings to create your perfect, personalised treat.
Jonathan Burton Reimagines The Parlour
Come and discover ‘Surreally Nice To Meet You’ by multi award‑winning illustrator, Jonathan Burton: a playful, whimsical and joyful reimagining of our 1st Floor Parlour, by the new artist-in-resident for the space. An immersive experience awaits with every wall adorned with his wonderful illustrations, deliciously special dishes to enjoy, and sweet games to play and delight in.
Food to Go at Piccadilly
From freshly baked bagels and golden toasties to handmade pasta, a generous deli, our new Scotch Egg Bar and Piccadilly‑made bakery treats, our Food to Go selection offers something delicious for every moment, whether you’re grabbing lunch on the move or indulging in an everyday treat.
Whether you're making your first journey or fiftieth, a trip to Fortnum & Mason is always an occasion to remember. After all, extraordinary food and drink, joy-giving things, and exceptional service have been the order of the day at 181 Piccadilly since 1707.
GIFT WRAP SERVICE
3rd Floor
Make the gift of Fortnum’s that extra bit special with our Gift Wrap service. Choose from spotted paper in our signature Eau de Nil hue, tied with ribbon bows for just £5 per item, or our glorious gift boxes starting at £4.
CUSTOMER ORDERING AND SHIPPING
Lower Ground Floor & 3rd Floor
Want your shopping delivered straight to your door? Our Food & Wine service desk, located on the Lower Ground Floor, will assist with any queries you may have when it comes to ordering fresh food. For international deliveries, head to our 3rd Floor!
PERSONAL SHOPPING
2nd Floor
Let our iconic Red Coats guide you through everything from timeless favourites to the latest arrivals, while our dedicated gifting service on the 2nd Floor ensures every occasion is marked in glorious Fortnum’s fashion, from weddings to life’s little celebrations.
FRAGRANCE CONSULTATION
2nd Floor
Looking to find your signature scent, or a fragrance as a gift for someone special? At Fortnum’s, we have fragrances from the world’s most celebrated perfumers – as part of our personal shopping experience, you’ll find our fragrance consultation service.
BEAUTY ROOM
2nd Floor
We offer bespoke facial treatments by Sarah Brown, with each treatment tailored to your skin needs. Treatmeants can include light therapy, electrical muscle stimulation, gentle skin peels and massages.
PERSONALISED ENGRAVING & EMBOSSING
Lower Ground Floor, 2nd & 3rd Floor
Add a personal touch to a bottle of something celebratory with our Bottle Personalisation service on the Lower Ground Floor and 3rd Floor. Or, for a few days a month, you can have a variety of items engraved by a professional engraver - everything from fragrances to silverware. And with our leather embossing service, you can have Fortnum & Mason leather goods embossed, from £15.
BESPOKE TEA BLENDING
Ground Floor
We know that every discernible sipper has their own favourite tea. That’s why we created our Bespoke Blending Service - available at the Tea Counter on the Ground Floor - a palate-personalised experience, expertly guided by our tearistas to help you create your own unique blend.
CLICK & COLLECT
Lower Ground Floor
Save time and effort with our Click & Collect service, which allows you to order your gifts online and collect them from our Piccadilly, Royal Exchange and St. Pancras stores.
Helix
Something big has taken place at Fortnum’s - arguably the most ambitious architectural project in our 300 year history. The Double Helix Staircase is both a piece of art and a feat of modern engineering, a brand new staircase ribboning its way through the atrium.
Made in Piccadilly
Piccadilly is the beating heart of Fortnum’s - and inside our flagship store, you’ll find the delicious and the extraordinary, all stamped with our “Made in Piccadilly” seal of approval, everything from picnic essentials to our famous Scotch Eggs and even our scones, of which we bake 2000 every single night!
The Wine Bar & Restaurant
A hidden gem nestled within our famous Lower Ground Floor Food Hall, with an enviable wine list of bottles by the world’s most heralded growers. You can even enjoy any Fortnum & Mason wine purchase here!
Spirits
Flanking the Wine Bar is our celebrated collection of spirits. From fiery whiskies to bottles of juniper delight, you’ll discover shelves upon shelves of spirits from acclaimed producers to Fortnum’s exclusives – from the fine and rare to no and low – all ideal for gifting or toasting a special occasion.
Wine & Champagne
We take great pride in our near-endless Piccadilly cellars. Discover wine and champagne less ordinary from the most heralded growers and wine makers spanning South America to the South of France. And if you’re gifting a bottle or two for someone special, you can personalise the label or even create a bespoke wine wicker.
Coffee Bar
The perfect spot for a mid-shop pit-stop, discover freshly-brewed pick-me-ups every day at our new coffee stand. And if you have a loyalty card and purchase 10 drinks, you can enjoy a free drink of your choosing.
Food to Go
Here you’ll find our exquisite range of fresh food from our traditional Scotch Eggs, pasta by Angela Hartnett and vibrant, seasonal salads from our salad bar.
Food & Wine Service Desk
At our Food & Wine service desk, you can order fresh food – including those picnic essentials – and collect your order from our Piccadilly store.
Bagels & Toasties
Discover delicious on-the-go options perfect for enjoying indoors or al fresco, including freshly-made bagels and our new range of crisp and golden toasties in our famous Food Hall.
Cheese Counter
Give in to your tastebuds and discover our cheese counter, where you’ll find cheeses from every corner of the world, handpicked for true cheese lovers. Our experts are on hand to recommend perfect pairings, craft a stunning cheeseboard, and cut your selection to order.
Charcuterie Counter
Savour the finest cured meats, sliced to order, alongside award-winning pies, crafted in Melton Mowbray at our Charcuterie Counter. Watch as our expert carvers hand-cut exquisite Ibérico ham right before your eyes...
Salmon & Caviar
Indulge in the finest salmon and caviar, served with elegant mother-of-pearl accessories. Choose from pre-packed or freshly sliced salmon, including our signature Piccadilly Smoked Salmon - farmed in Scotland and expertly smoked on our very own rooftop. You'll also find it on the menu at 45 Jermyn St.
Butchery
Our butcher’s counter is a true celebration of the seasons - from summer BBQs to autumn get-togethers. Enjoy exclusive Glenarm Shorthorn beef and sausages handmade in Piccadilly by our skilled butchers. Our experts are always ready to cut your meat to order, ensuring the perfect joint for your Sunday roast.
Bakery
Freshly made here in Piccadilly, our bakery includes a little something for everyone, whether they’re a sweet tooth or savoury lover.
Water tap
Shopping can be thirsty work! That’s why our water tap is at hand, where you can fill up your own bottle – or even treat yourself to our very own Eau de Nil water bottles.
THE DIAMOND JUBILEE TEA SALON
4th Floor
45 JERMYN ST.
Access from Jermyn Street
THE PARLOUR
1st Floor
THE WINE BAR & RESTAURANT
Lower Ground Floor
3'6 BAR
3rd Floor
Our History
Ever since we opened its doors in 1707, our Piccadilly flagship has remained the beating heart of Fortnum’s. Founded by William Fortnum and Hugh Mason, we originally started life selling Queen Anne’s leftover candles. From then on, our story has been marked by endless innovation and playing a part in history, from inventing the Scotch Egg to fuelling the intrepid explorers who scaled Mount Everest in 1922. Today, we now boast five floors of extraordinary things to see, taste and do.
The Drawing Room
4th Floor
A light and beautiful room, lined with hand-painted silk wallpaper, our Drawing Room is a welcoming yet intimate location, ideal for celebrations of every description.
The Diamond Jubilee Tea Salon
4th Floor
Elegant, tranquil and refined, The Diamond Jubilee Tea Salon is the perfect location for a truly grand event – and our iconic Tea Salon can, on rare occasions, be hired in its entirety.
The Tasting Room
4th Floor
A wonderful spot for an intimate celebration, relaxed lunch or private Afternoon Tea, The Tasting Room is a tranquil haven at the heart of our famous Tea Salon.
The Wine Bar & Restaurant
Lower Ground
Hidden away within our Food Halls is one of London's best-kept secrets. With a low-lit ambience and chic stylings, this is the perfect setting for a party.
3'6 Bar
Third Floor
This relaxed and intimate bar takes its name from when we used to throw cocktail parties in customers' homes in the 1930s, and 3'6 shillings was the cost per head.
The Crypt
Lower Ground Floor
Our hidden treasure, the intimate and atmospheric surroundings of The Crypt are especially impressive for wine tastings and convivial dinners.
The Board Room
Fifth Floor
Decorated with restored antique furniture and fine artwork, The Boardroom's refined and elegant atmosphere makes it the perfect venue for your special day or any important gathering.