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The Fiole Experience is coming to Fortnum's

March - May, Piccadilly, 2nd Floor

For the uninitiated, Fiole is the world's first virtual perfumery. It's the brainchild of founders, Sam and Josh, a pair of talented perfumers who have developed their own specialist method to make finding your perfect fragrance as simple and enjoyable as possible.

And now, Fiole are bringing their pioneering virtual experience into our Piccadilly home. Join us for a personal consultation in our 2nd floor perfume department in March, and Fiole will help discover your perfect fragrance. Limited spaces are available, so early booking is advised.

About the Experience

Reserve Your Space

Use our easy online booking system to reserve a 45-minute personal consultation with your Fiole expert. Each booking is £25 and is redeemable against a purchase in store.

Bubbles and The Fiole Fragrance Finder

Once you arrive at Fortnum's perfume department on the 2nd floor of our Piccadilly store, your Fiole expert will welcome you with a complimentary glass of bubbles, before inviting you to use The Fiole Fragrance Finder, a virtual assistant on an integrated touchscreen.

The virtual assistant will ask you a series of simple questions to analyse your personal taste and find fragrances from our curated collection to match your preferences.

Testing your personal recommendations

Next, you'll be taken to our custom consultation area, where your Fiole expert will assist you through an 'Anonymous Testing' of your personal recommendations, to determine which fragrance is perfect for you.

Choosing your perfect fragrance

Once you've found your new favourite, you'll be able to redeem the cost of your consultation against a full-sized bottle. Your personalised perfume journey starts here...