The Fortnum & Makers Open Call 2026
** Open Call entries are now closed **
Thank you to everyone who has entered the Fortnum & Makers Open Call 2026: our experts at Piccadilly will be reviewing all the submissions very soon.
Open to business and producers working in the Bakery, Confectionery, Drinks, Grocery, Tea & Coffee and Wellness categories, our second annual search for exceptional producers builds on the runaway success of last year's Open Call, when our buyers at Piccadilly had the enviable task of selecting the winners of our 2025 competition from the hundreds of entries we received.
Continuing our centuries-long championing of both talented artisans and the time honoured methods which they keep alive, we were delighted to welcome applications from the UK and Ireland's very best (not to mention most mouthwatering) food and drink producers.
"At Fortnum’s, we're committed to offering extraordinary food and drink to our customers, so we are delighted to launch this nationwide search for the very best producers — those who care passionately about the ingredients and techniques that go into making their products. We know it can be difficult for small producers to get their products in front of buying teams and this Open Call gives these artisans an opportunity to do exactly that."
Liz Morgan, Fortnum's Director of Buying for Food, Wines & Spirits
Bakery
Macarons, patisserie, breads and cakes and impossibly iced biscuits — our bakery buyers are standing by to discover (and devour) something new and delicious.
Confectionery
We've always got room for something sweet...so be sure to tell us all about your fudges, marzipans, caramels, mints, chocolate bars and more.
New for 2026: Wellness
New this year, we're interested in food and drink products with proven benefits – and infused with a very Fortnum’s sense of joy – that offer a holistic approach to better living.
Grocery
Sweet biscuits, pantry condiments, savoury nibbles, and every imaginable variety of preserve, curd, marmalade and honey: we're excited to see what you've been making.
Drinks
The brewing and distilling pedigree of the UK and Ireland is unmatched, and from spirits and beers to soft drinks, we're excited to discover something exceptional.
Tea & Coffee
Experts in the fine art of taking tea since 1707, we're on the lookout for new teatime brews, uplifting infusions, invigorating cold brews and extraordinary coffee creations.
