The Journal | #FortnumsChristmas


topimage

The Stories of 'Together We're Merrier'

Read the nine stories that make up our beautiful festive campaign.

Fortnum's has been the home of Christmas since 1707 and this year, after 12 months in which events like Brexit and the US election have split opinions and divided friends, families, generations and even nations, we're delivering a festive message with a higher purpose than simple commercial gain.

‘Together We’re Merrier’, our Christmas campaign for 2016, celebrates the importance of togetherness between family, friends and even foes at Christmas. It's a message we believe has never been more important, nor more relevant.

To bring the idea of 'Together We're Merrier' to life we set about creating a series of nine stories.

Currently on display in our famous storefront windows and across every inch of our store, each tells the tale of a classic pair of arch-enemies putting aside their differences and coming together in the spirit of brotherhood and friendship.

Beautifully illustrated by artist Brett Ryder, among the heart-warming stories is the tale of The Bull and The China agreeing to quarrel no more; The Butcher and The Turkey spending Christmas together (and both in one piece); The Wolf and The Sheep singing in perfect harmony; and The Boy and the Brussels Sprouts galloping off on a Christmas adventure.

Read on to see photos of these extraordinary stories in situ in our windows and our atrium, and to read each of the beautiful little stories in full.

The Tree and The Woodcutter

TREE

The Penguin and The Polar Bear

BEARS

The Chef and The Lobster

The Wolf and The Sheep

The Bull and The China

The Boy and The Brussels Sprouts

The Turkey and The Butcher

The Early Bird and The Night Owl

The Sun and The Moon

Shop now | Christmas

Shop now | Christmas
From hampers, champers and glorious gifts, to decorations, crackers and food enough to fill your festive table - find everything for a very Fortnum's Christmas right here.

Hamper Notes #3 | A Merry Christmas Hamper

Hamper Notes #3 | A Merry Christmas Hamper

Packed with festive delights, perhaps the only things missing from this glorious GOLD hamper are a litle Frankincense and Myrrh. Discover all the delicious contents here.

NEW | The Six Person Super Cracker

NEW | The Six Person Super Cracker

Meet our extraordinary cracker, find out which British icon wrote the jokes inside and discover our sure-fire method for winning any cracker pull...

Our Christmas Gift Guide to... | HAMPERS

Our Christmas Gift Guide to... | HAMPERS

Shop our expertly-picked selection of glorious hampers for Christmas 2016, at a range of prices to suit any budget.

Festive Tips for a #FortnumsChristmas

Festive Tips for a #FortnumsChristmas

A whole host of hints, tips, sage advice and festive wisdom from the Home of Christmas. (That's us.)

Recipe | Cooking the Perfect Turkey

Recipe | Cooking the Perfect Turkey

Christmas simply isn’t Christmas without a good turkey - and ours are very good indeed. Read our hints and tips on cooking the perfect turkey here.