Made in the heart of The Potteries, Stoke-on-Trent, the new Spode 1770 has been exclusively designed for Fortnum’s – and is the first of Spode's Italian collection to be made from fine bone china instead of earthenware.
Famed for its Blue Italian collection, Spode has grown to be a globally renowned name since one Josiah Spode I first opened up shop in Stoke-on-Trent in 1776. Josiah was recognized as the first potter to use the technique of transfer printing on to earthenware in 1784 – still seen throughout Spode’s famous Blue Italian collection that was first created in 1816 during Britain’s Industrial Revolution.
While blue and white earthenware is now seen as quintessentially British, before Spode it was exclusively made and imported from China. Josiah Spode I pioneered the manufacture of Blue and White earthenware in Britain and was viewed as one of the leading potters of his day. The designs themselves were trend-setting, too: after assuming leadership of the business after his father’s death, Josiah Spode II began to fuse charming Italianate scenes with traditional chinoiserie as per the changing tastes of well-travelled British nobility.
The unique patterns and depictions printed in a rich blue onto Spode earthenware has now – for the first time – turned black and cranberry, respectively, for Fortnum’s. Still maintaining its delicate beauty, Spode’s new reimagining of the Italian collection is the first time in Spode's history that it has been made from fine bone china.