The Journal | #Fortnums


Fortnum's Wins Luxury Retailer of the Year


As awarded by the Luxury Briefing Awards 2019


This week we were awarded the Luxury Retailer of the Year at the Luxury Briefing Awards 2019, fending off competition from Selfridges, Farfetch, Creed and Timothy Oulton. As we enter our busiest season it has caused us to reflect on – Christmas pun incoming – a cracker of a year.

Let’s see. Well, we threw open the doors of our new outpost at The Royal Exchange, cut the ribbon on our new chocolate wonderland, opened a new teaware department, collaborated with renowned contemporary artist Zhang Enli, threw a birthday party for Heinz, hosted our seventh annual Food and Drink Awards (and welcomed a very special Royal guest too), invented the revolutionary Sparkling Tea, packed up our first Chinese New Year Hamper, bore witness to prawn taxidermy, published our very first newspaper, lived our best lives at the Marmalade Awards, launched the inaugural Chocolate Library Short Story competition, celebrated your upcycling talents with our Long Love #Fortnums campaign, supplied tea to Ascot, rallied the crowds in Hong Kong with our tea truck, sent a hamper up the Himalayas, welcomed our 300,000th follower on Instagram, and created no less than 26 delicious new teas.And that's just off the top of our heads.

This was also the year that we discovered that ‘Fortnum & Mason’ is cockney rhyming slang for a pudding basin haircut. Truly it has been an eventful 12 months.

It is in fact any wonder (particularly at 312 years old) that we ourselves have any hair left for the now-mandatory staff pudding basin haircut. So it is lovely to be recognised for our efforts.

Luxury Awards