The Journal | Long Love #Fortnums

Long Love Fortnums

Long Love #Fortnums


To celebrate the launch of our new campaign – Long Love #Fortnums – we want you to get involved and share the innovative afterlives of your Fortnum’s favourites.

We got our start selling half-burned candles from Queen Anne’s palace and in the same spirit, you have been reusing and reimagining the things we make ever since. From hampers to coffee tables and homes for happy puppies and messy wellies, to tea caddies swapping their leaves to become plant pots and paintbrush holders – our products are designed to live on.

Share your re-love with us @Fortnums, and your image could be featured in our iconic Piccadilly windows. There will only be one ultimate winner of the filled-to-bursting Globetrotter Hamper worth £500.

From 2 April until midnight 17 May, you can submit your entry via Instagram or Twitter by following the steps below:


Take a picture of your re-used and reimagined Fortnum’s product.


Share your picture with us on Instagram or Twitter from now until midnight 17 May. Use the words ‘Long Love #Fortnums’ in your caption and tag us @Fortnums - remembering to follow us first.


We will upload our favourite entries to our Instagram and Twitter feeds and our Piccadilly windows.


We will then announce the winning entry at on 24 May.

Terms and Conditions

To be eligible customers must be aged 18 or over and resident within the UK (excluding Northern Ireland). Additional terms and conditions apply. Good luck!