The Journal | #Fortnums


Marmalade

Heinz Turns 150!

And it's party time at Fortnum's

Some would say that it is an imposition to ask a baked beans brand its age, let alone reveal it for them – but something tells us this one won’t mind. Prepare to wish a very happy 150th birthday to Heinz, who this February have some very special celebrations planned indeed. Many of them, in fact, involve yours truly.

But before we all put on our party hats, let us first cast our minds back to the black-and-white times of 1886, when Heinz was a whippersnapper and Fortnum’s, at the age of 179, entering something of an adolescence. Since the middle of the century, we had been the leading provider in tinned goods, which made us the obvious first stop for a young entrepreneur by the name of Henry J Heinz who had lugged five suitcases full of samples all the way from the USA to our Piccadilly doorstep. It is steeped in Fortnum’s lore that upon understanding this strange white bean in tomato sauce, the then-head of grocery uttered the words ‘I think, Mr Heinz, we’ll take the lot.'

The mighty baked bean went on to become a cupboard staple of everyone from students to families across the country – in fact, inspiring such fervour throughout the years that a man legally changed his name to ‘Captain Beany’ and tattooed the likeness of some 60 baked beans on his head.

As part of its big bonanza birthday celebrations, Heinz is coming back to its first home in the UK. We’re thrilled to be hosting a special ‘ValenHeinz’ Champagne Breakfast in our Diamond Jubilee Tea Salon for the world-first debut the exclusive-and-extremely-limited-edition Heinz Tomato Ketchup Caviar.

Heinz has also partnered with us to create limited edition Fortnum & Mason labels in our famous Eau de Nil colour, including their classic Ketchup, Cream of Tomato Soup and Baked Beanz. And as it was in 1886 – they are exclusively available at Fortnum’s.


Heinz Baked Beanz

Heinz Baked Beanz


It seems strange and almost dangerous to think of a time before Baked Beanz, such is the imprint that they have made upon the global consciousness. Crucial to a cooked breakfast – there, we said it, although everyone would do well to heed the advice of Alan Partridge – or as a fuss-free winter supper, the cupboard staple ascends to a higher plane of existence when served on toast, a comfort dish beloved by all humans. Happily, Baked Beanz are also well-regarded for their nutritional benefits: high in fibre, high in protein and low in fat, one tin even counts as one of your five a day.

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Heinz Tomato Ketchup

Heinz Tomato Ketchup


For many, obsession with Heinz Tomato Ketchup begins at a young age on account of the fact that a simple squirt made everything taste better. Universally acknowledged as a sandwich improver, fry-up essential, and tasty diversionary tactic for small children avoiding vegetables, we’ve continued to squeeze, shake, smear, dollop, dip and dunk long into adulthood. In fact, Tomato Ketchup is so omnifarious that its addition to certain foods can provoke rather fierce debate. Made from sun-ripened tomatoes and free from artificial colours, flavours and preservatives, it’s a table staple we’re thrilled to welcome back into our range.

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Heinz Cream of Tomato Soup

Heinz Cream of Tomato Soup


First introduced to our range in 1910, Heinz Cream of Tomato Soup has been enjoyed as a winter warmer for generation upon generation – and remains just as popular to this day. Its rock-steady staying power may have something to with the fact that it’s packed full of rich, juicy and specially selected tomatoes, and made to Heinz’ own recipe. Its famously warming qualities are enough to bring together warring factions – for instance, those who take their soup in a bowl, and those who swear by a mug – and is best enjoyed with chunky white sliced bread and butter.

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