Fortnum's Fancies...

Meet Fortnum’s Fancies - Here to seduce you in six unique flavours


The fondant fancy’s humble charm has endured for decades – but now, prepare to be infatuated with our special take on the perfectly British tea time favourite. Introducing the Fortnum’s Fancies: small, dainty, and delicious, their pleasing appearance has driven many of our staff to distraction since their arrival at our Piccadilly store. We’re only human after all.

Lovingly handmade in the UK, each of our Fancies is highly eligible – although admittedly, they have been flirting with us in a manner that can only be described as highly inappropriate. The truth of the matter is, most of us have surrendered to a frenzied tryst: the light sponge cakes, each infused with our own preserves and curds, have proved so seductive that they have left us hot-cheeked, short of breath, and in some cases, with beards full of stray crumbs.

And who can blame them? Fortnum’s Fancies are single – unless you choose to purchase a box of either six or 12, of course – and thoroughly ready to mingle. They love nothing more than to be taken to afternoon tea, where you can engage in several seconds of no-strings-attached deliciousness with one, before moving onto the next for the same. Without further ado, allow us to make the introduction…