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The World’s Original Marmalade Awards & Festival


At Fortnum's you may know that we like to spread joy, but we also like to spread marmalade. For many, including us, the words are synonymous. It bring us so much joy that we stock 42 jars of artisinal varieties by producers far and wide, more than anyone else in the world. You can imagine that with so many to choose from, settling on a favourite at breakfast can be rather time-consuming. 


Every year, we are proud to be a sponsor of The World’s Original Marmalade Awards & Festival – an annual event where marmalade enthusiasts battle it out to be crowned the creators of the best marmalade in the world.


Last year's dark and chunky winner was Jonathan Hamel Cooke’s aptly named Dark & Chunky Marmalade, from the Vale of Aylesbury. This delicious, winning jar is a Seville Orange with moreish treacle running through. As prize-winner, Jonathan's homemade marmalade has been commercially produced and exclusively sold at Fortnum & Mason and Dalemain throughout the year, with 50p from each jar going to Hospice at Home Carlisle & North Lakeland.

Fortnum’s are proud sponsors of the annual Dalemain Marmalade Awards, and more specifically, the “Homemade” category. The Homemade category calls on marmalade makers - from well practised to complete novices - to create their own marmalade and enter the competition. The winning jar will be reproduced and stocked by yours truly, Fortnum’s.


Entrants can be from anywhere in the world - as long as they can send their jar of the homemade preserve to Dalemain directly or drop it off at Fortnum’s.


In exchange for every entry at Fortnum’s, makers receive a jar of our marmalade to take home. Entries can be dropped off until 5th February 2021 at our Lower Ground Food Halls in Piccadilly, and for the first time ever, at our K11 MUSEA store in Hong Kong (until 24th January 2021). Entries can also be sent directly to Dalemain during the same time period. Remeber to fill in your entry form and include your £10 entry fee (per jar).


Usually, the awards take place in Dalemain - a country mansion in the North West of England - but in 2021, there will be a digital awards ceremony, announcing the winner on 20th June 2021, and the jar will hit our shelves for all to buy on the same day


So what are you waiting for? Apart from anything else, we've all got a bit of time to try new things at the moment. Expert tip! Start searching, 'How to make marmalade?' and away you go. Aren't we helpful?